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This quantitative study identifie factors affecting tourist perception in the context of rural tourism in Ca Mau province – the southernmost province of Vietnam, belonging to the Mekong Delta. In which, local culture, infrastructure and marketing communication has positive relation with tourist perception, while services & entertainment has negative relation. The research produced 400 structured questionnaires to collect data on these factors in Ca Mau, and found that there is a significant influence on tourist perception in rural tourism sector, which 58% changing in tourist perception is explained by the independent variables. The regression equation is set as: Y = 1.423 + 0.343X1 – 0.082X2 + 0.273X3 + 0.189X4 (Y= Tourist Perception; X1= Local Culture; X2= Services & Entertainment; X3= Infrastructure; X4= Marketing communication)

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Issue: Vol 2 No 2 (2018)
Page No.: 36-49
Published: May 18, 2019
Section: Research Article - Social Sciences

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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Ngo, T. (2019). Pull factors influencing tourist perception in rural tourism: The case study of Ca Mau province, Viet Nam. Science & Technology Development Journal - Social Sciences & Humanities, 2(2), 36-49.

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