Exploring tourist experiences at the Ho Chi Minh City Museum of History via TripAdvisor platform

2025-09-10T15:17:59+07:00

With the continuous development of society, tourists’ demands have become increasingly diverse and specialized. Beyond basic needs, modern travelers seek to enhance their cultural and spiritual well-being through their travel experiences. These evolving demands have led to a growing interest in cultural and artistic activities, particularly museum visits. This study explores visitors' experiences at the Ho Chi Minh City Museum of History while also assessing the efforts of the museum’s management in meeting tourists’ needs over time. Additionally, it identifies existing challenges and proposes solutions for improvement. Using the Netnography research method with the secondary data from 943 reviews by both domestic and international visitors on TripAdvisor, the findings indicate that the majority of tourists were satisfied with their museum experience from 2009 to 2024. Furthermore, the comments reflecting visitor dissatisfaction were analyzed, leading to valuable recommendations aimed at enhancing the service quality for visitors to the museum. This case study can also serve as a useful reference for museum management teams, offering practical suggestions to improve visitor satisfaction and overall museum experiences.

VNUHCM Journal of Social Sciences and Humanities

Exploring tourist experiences at the Ho Chi Minh City Museum of History via TripAdvisor platform