Entrepreneurial opportunity identification – a view from lived experience of entrepreneurs

Abstract

Studies in entrepreneurial opportunity identification have been focused and performed in statistical methods in developed economies, achieving some good results. However, the studies provides just outside view of this phenomenon while opportunity identification is a thinking process happening inside the entrepreneur. This study aims at identification of factors impacting opportunity identification of entrepreneurs in developing economy of Vietnam with the use of interpretative phenomena analysis. The study has identified some specific factors affecting this identification and some managerial implications are proposed.