Driving Forces of Work Motivation: A Case Study of Shopee, Vietnam

Abstract

Work motivation is a crucial issue that covers various areas of management and leadership, including organisational culture, working conditions, and performance management. The purpose of this study is to examine how the variable of work motivation, as a set of psychological components, drives the initiation, direction, intensity, and persistence of individual behaviours in an organization; employees with high work motivation help a company gain significant competitive advantages and leverage organizational effectiveness and efficiency. Kovach’s Ten Motivational Factors and the Employee Motivation Scale, developed by Tran Kim Dung and Nguyen Ngoc Lan Vy, were used as the research methodology to examine the practices of work motivation at a multinational e-commerce firm Shopee Vietnam. The research results show that the employees' work motivation at Shopee Vietnam is affected by the factors of working conditions, corporate brand and culture, suitable jobs, and income and benefits. Based on the research results, the preliminary solutions for enhancing employees’ work motivation to optimize human capability and organizational performance are also proposed.